The retail chain faces challenges in meeting customer demands due to a fragmented supply chain. Lack of communication among multiple silos and systems hampers inventory visibility and control, leading to frequent out-of-stock items, extended delivery times, and inconsistent customer experiences across channels.
Bricz
Innovative artificial intelligence enabled Software-as-a-Service (SaaS) product designed to revolutionize supply chain management for businesses of all sizes.
SERVICE
Supply Chain management
PROTOTYPE LINK
Bricz
TYPE OF DESIGN
Responsive
DURATION
6 Months
PROBLEM STATEMENT
USER PERSONA
User persona definition refers to the process of creating fictional representations of target users, based on research and data, to understand their characteristics, needs, behaviors, and goals.
DEFINE
INFORMATION ARCHITECTURE
Simplified outer structure of bricz application to understand the overall functionality of the app
DESIGN
WIREFRAMES
We designed a simplified medium fidelity wireframe of the application to understand the overall functionality of the app.
DESIGN
BRANDING
Typography
We selected this Typography after thorough research on Readability, Accessibility & Alignment with brand Identity.
Colours
This color palette is decided after research on target audience, brand context, & psychological factors.
DESIGN SYSTEM
Prime One design system is used to build this product to adapt with the timeline. Custom components are created and implemented in the design system according to the theme and USP of the product.
DELIVER
High Fidelity UI
A High fidelity design was done to visualize how all the elements are going to get placed in the website.
