User persona definition refers to the process of creating fictional representations of target users, based on research and data, to understand their characteristics, needs, behaviors, and goals.
FreeU
Online job app for posting tasks, bidding, task assignment, communication, and user reviews.
SERVICE
Online Job Application
PROTOTYPE LINK
FreeU
TYPE OF DESIGN
App and Web
DURATION
7 Months
PROBLEM STATEMENT
For Taskers:
- Easy Payment Method
- Reach more customers instantly
- Want to Reschedule date Task Easily
For Poster:
- want to access to many taskers quickly
- Transparent quotation, easy to compare, easy to choose
- Browsing multiple jobs in one place
USER PERSONA
DEFINE
INFORMATION ARCHITECTURE
Simplified outer structure of bricz application to understand the overall functionality of the app
DESIGN
WIREFRAMES
We designed a simplified medium fidelity wireframe of the application to understand the overall functionality of the app.
DESIGN
BRANDING
Typography
We selected this Typography after thorough research on Readability, Accessibility & Alignment with brand Identity.
Colours
This color palette is decided after research on target audience, brand context, & psychological factors.
DELIVER
High Fidelity UI
A High fidelity design was done to visualize how all the elements are going to get placed in the website.
